Alex Kornev
b2b adtech · livestream commerce · london
about
I spent 11 years at Scania building international operations from the ground up. then I co-founded Uplify - a B2B AdTech company that monetizes livestream content for agencies and brands.
now I help AdTech and media companies figure out go-to-market. the kind that actually converts, not the kind that lives in a pitch deck.
experience
2023 - present
Uplify - co-founder & cbdo
- built the go-to-market from nothing. first client, first revenue, first repeatable process.
- scaled to agency partners across multiple markets.
- connected livestream creators with ad budgets. built the framework that made it work.
2012 - 2023
Scania - senior leadership
- ran international supply chain operations. management team level for 11 years.
- cut regional costs by 30%+ through operational restructuring.
expertise
B2B AdTech strategy
I map out ad inventory formats. I build direct sales models that agencies actually understand and buy.
livestream monetization
I turn unpredictable stream traffic into standard ad inventory. media buyers can easily spreadsheet it.
go-to-market mechanics
I figure out how to sell new enterprise software. I close the first ten clients.
writing
now
relocating to London. building an advisory practice around AdTech go-to-market. open to conversations with founders and revenue leaders.